By Bill Byrne, Yael Braha

ISBN-10: 0240814193

ISBN-13: 9780240814193

Captivate your viewers and increase your storytelling with this instructional established 4-color cookbook, that includes dozens of options for your titling wishes. each one bankruptcy contains case stories and interviews with the professionals, lending slicing perception and classes discovered that might have you ever growing encouraged name sequences in no time.

The publication beneficial properties genre-based educational sections, with step-by-step directions for growing powerful horror, comedy, drama, and suspense titling sequences. Tutorials for developing one of the most well known name sequences in blockbuster video clips are integrated (Se7en, The Sopranos, 24, The Matrix). different tutorials educate you the way to successfully use sound and VFX on your titles, and in addition integrated is guide on modifying your name series. those innovations, in addition to chapters at the necessities of typography let you follow those classes for your name series whether it's for television, the net, or electronic signage.

Also incorporated is a DVD with pattern clips, in addition to undertaking records that let you refine the ideas you discovered within the booklet. As an further bonus we've incorporated three titling chapters from different Focal books, with particular directions on titling inside of definite software program applications.

Cover photos supplied through MK12, from The Alphabet Conspiracy. study extra at www.MK12.com

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Additional resources for Creative Motion Graphic Titling for Film, Video, and the Web: Dynamic Motion Graphic Title Design

Sample text

The scanning process varies from facility to facility and might offer a variety of image resolutions (2K, 4K, 6K; the higher the value, the sharper the image) and color bit depths (such as 10 bits per color channel). Each scanned frame is then recorded onto a hard drive and is numbered sequentially. 2. The image sequence is conformed and manipulated. The scanned film frames are delivered to the title designer as an image sequence so that titles can be composited over the footage. This is also the appropriate time to perform any necessary special effects or color corrections.

The title sequence further develops with alternating horizontal and vertical lines, first inviting the type on-screen and then pushing it away to clear the way for the next title card. The result is an increasingly ­elaborate articulation of these seemingly innocent, but at the same time very jittery and nervous, lines dominating the screen. While the lines evoke prison bars, cityscapes, order, and structure, their onscreen behavior and movement suggest jitteriness, nervousness, and irregularity.

They complement the movie by piquing the audience's interest while entertaining them with visually stunning motion graphics. In his title sequences, utilizing a variety of techniques such as paper cut-outs, live action, animation, type design, and montages, he exquisitely demonstrates a strong sense of typography, design, rhythm, pace, composition, and color theory. It's not a surprise that his graphic design education was imparted by the Hungarian-born designer, painter, and educator György Kepes, who worked with Lázló Moholy-Nagy in Berlin in the 1930s and was deeply influenced by the Berlin-based Gestalt psychologists, the Bauhaus design theory, and Russian Constructivism typography.

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Creative Motion Graphic Titling for Film, Video, and the Web: Dynamic Motion Graphic Title Design by Bill Byrne, Yael Braha


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