By C. Giachetti

ISBN-10: 1137373695

ISBN-13: 9781137373694

ISBN-10: 1137374128

ISBN-13: 9781137374127

ISBN-10: 1349476722

ISBN-13: 9781349476725

This ebook explores which type of aggressive strikes and countermoves were taken via cellular phone proprietors like Nokia, Samsung, Motorola and Apple, in addition to rising opponents from constructing nations, to guard their aggressive place over the lifestyles cycle, and which components have pushed those activities.

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Additional info for Competitive Dynamics in the Mobile Phone Industry

Sample text

G. g. g. g. 3 The market needs correspondence–capability equivalence framework: the case of Apple iPhone in the mobile phone industry at the end of the 2000s Notes: examples from the mobile phone industry within dotted line-boxes; Focal firm: Apple (product: iPhone). 3 the focal firm is Apple with its iPhones), thus serving the same basic market needs, and at the same time they satisfy these consumer needs at comparable levels of satisfaction. This group of competitors not only includes the firm’s nearest and most direct competitors, but also rivals who offer good product substitutes.

The former is a count of the number of firms (nfirms). The latter is the cumulative market shares of the m largest firms (concentration). Then, following the procedure of Sanders and Carpenter (1998), we integrate the two measures into a composite measure of competitive intensity. In so doing, we divide the number of firms and the concentration ratio, respectively, by the maximum number of firms and the minimum level of concentration in the sample, so as to obtain two ratios. 5), so that the final measure of competitive intensity takes values ranging from 0 to 1, with 1 representing the highest level of competitive intensity in the sample.

Levitt, T. 1983. The globalization of markets. Harvard Business Review, May-June, pp. 92–102. Lumpkin, G. T. and Dess, G. G. 1996. Clarifying the entrepreneurial orientation construct and linking it to performance. Academy of Management Review, 21(1): 135–172. , McCaffrey, M. and Van Wijk, G. 1985. 1057/9781137374127  Competitive Dynamics in the Mobile Phone Industry banking product introductions. Strategic Management Journal, 6: 75–86. Miller, D. and Chen, M. J. 1996. The simplicity of competitive repertoires: An empirical analysis.

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