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Explores the position of marketers in bringing approximately group rebound after failures, with specific cognizance to restoration efforts following typhoon Katrina and typhoon Sandy.
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Yunus was alert to an opportunity to provide credit to the rural poor and to drive social change. In 2006, Yunus received the Nobel Peace Prize for developing the bank and sparking a trend in microfinance. Since the establishment of the bank, other group-lending and microfinancing organizations 24 C OMMUNIT Y RE VIVAL IN T HE WAK E OF D ISASTER have opened throughout the developing world. While microfinance is not the silver bullet to alleviate poverty, it has dramatically impacted the lives of the poor.
20 For instance, Dowla (2006) and Larance (2001) examine how the bank has created and fostered social capital accumulation, trust, and cooperation. Hassan (2002) and Schreiner (2003) argue that despite the expense and limits of microfinancing, the Grameen Bank appears to be broadly cost-effective as well as effective on the individual lending level. Furthermore, much of the literature examines the positive benefits of the bank on women, who have received a bulk of the loans, including reduced violence and increased use of contraception (Goetz and Gupta 1996; Schuler et al.
Social Entrepreneurship Multiple definitions of social entrepreneurship appear in the literature, but they all agree that a focus on social aims is essential for characterizing an activity as social entrepreneurship (Emerson and Twersky 1996; Light 2006; Mair et al. 2006; Martin and Osberg 2007; Wei-Skillern et al. 2007; Elkington and Hartigan 2008; Zahra et al. 2009; Dacin et al. 2010). Beyond this common motivation, social entrepreneurs are often described as constantly innovating and attempting to find new ways to serve their mission.
Community Revival in the Wake of Disaster: Lessons in Local Entrepreneurship by Virgil Henry Storr
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